Customer Lifetime Value Calculator and Resource Guide
Customer lifetime value is an essential “Executive Metric,” because it is a forward measure of all of the future “free cashflows” or profits that you will receive from acquiring a single new customer, discounted in today’s dollars. Download the guide and then use our quick calculator to input different scenarios and calculate your LTV. If you want to dig a little deeper, you can also read more about calculating LTV.
You can use LTV to help you optimize pricing or determine your budget for sales and marketing investments.
Some error has occured.