Get Your Score
Free Consultation
Menu
Free Pack
Free Consultation

Growth Score

Before you invest in comprehensive analysis or strategy, score-first with the only Free B2B diagnostic assessment to help you establish your starting point and direct the priorities that will make the greatest impact on your business.

Learn More

hero-mgs2@1x

Strategies Based on Your Growth Stage

Compared with others in your category, your score establishes a measure of your capacity for growth.
Your growth stage is a good indicator of the effort and emphasis required
to change direction and quickly achieve your sales and marketing goals.

icon-foundation@2x
Foundation

Your business needs technology, strategy, and infrastructure to establish a growth foundation.

< 25%

icon-developing@2x
Developing

You're establishing a brand position, ready to implement full-funnel customer acquisition campaigns

25% to 45%

icon-outperform@2x
Outperform

Positioned to build momentum and gain on competitors by improving your lead generation and conversion effectiveness

45% to 65%

icon-leadership@2x
Market Leadership

You have established a competitive advantage, now you need to focus on your most profitable business and increase the value of your asset

65% Plus

Foundation Stage ≤ 25%

There are gaps in your growth-foundation which are obstacles to implementing an effective growth strategy without the infrastructure to drive the business forward. You need to prioritize enhancing your position and establishing a traffic-generating foundation of content to drive targeted traffic and more qualified leads.

Get Your Growth Score

Foundation Stage Priorities
  • Prioritize target segments
  • Brand positioning strategy
  • CRM implementation
  • Determine customer LTV
  • Analytics for marketing data
  • Establish content-driven website
  • Develop buyer personas
  • Dashboard of metrics
  • Establish social channels
  • Developing prospect lists
  • Developing a network of influencers
  • Investing in paid media to drive traffic

Developing Stage ≥ 26% to 45%

You’re falling behind likely competitors, but your business has a well-defined position and some of the infrastructure to establish a baseline of performance. You’re ready to implement full-funnel customer acquisition campaigns and accelerate your traffic and lead generation.

Get Your Growth Score

Developing Stage Priorities
  • Developing content pillars
  • Increasing number of lead offers
  • Increasing social engagement
  • Automating lead nurturing
  • Optimize channels for traffic
  • Improve employee acquisition
  • Determining customer satisfaction
  • Enabling sales teams
  • Developing follow-up series
  • Retargeting active leads
  • Develop content for each funnel stage

Outperform ≥ 45% to 65%

Typically doing better than average competitors in your category. You can immediately improve revenues by refining user-targeting and improving conversions at every stage of the buying process. These optimizations help speed the sales cycle and improve customer acquisition and cashflow.

Get Your Growth Score

Outperformance-Stage Priorities
  • Optimize website for conversions
  • Improve CRO technologies
  • Retarget existing leads
  • Automate lead nurturing
  • Measure intent to refer business
  • Target most-profitable companies
  • Refine pricing, targeted solutions
  • De-emphasize least-profitable segments
  • Amplify bottom-of-the-funnel offers
  • Outreach to influencers and media

Market Leaders ≥ 65%

Market leaders are focused on improving profitability and protecting the market value of your business. Companies in leadership roles are expanding customer loyalty and scaling growth.

Get Your Growth Score

Market Leadership Priorities
  • Enhance market-value of business
  • Explore investment, business-sale
  • Prioritize most-profitable segments
  • Focus on evidence content
  • Expand to new markets
  • Protect existing clients-markets
  • Penetrate highly desired companies
  • Focus on client retention and LTV
  • Improve lead to customer ratios
  • Improve sales velocity
  • Improve sales effectiveness

FAQs