Score Assessment – REVX Marketing

Start Your Score
The Growth-Builder Scoring system consists of a brief business profile of your organization followed by 60 quick answer questions covering 9 sections.
First Name*
Last Name*
Email*
Company Name*
Terms and Conditions
You may use the Growth Scoring system to generate a Growth Score for your business.

You acknowledge that the Growth Scoring system "Growth Score" (TM) contains proprietary information which is the intellectual property of Cherry Agency, LLC, dba REVX Marketing, protected under 35 U.S.C. § 100 (the ”Patent Act”).

Any attempt to copy, distribute, or reverse engineer the "system" including the content, reporting methods or formulas without explicit written authorization to do so violates our terms of service and may violate Federal Trade Law.

You agree that any use of our Growth Builder System requires that you use your real name and email address. Under no circumstances may you misrepresent who you are to gain access to this proprietary information.
Confirmation of Terms and Conditions*
- I agree to the terms and conditions

Business Profile
Start with profiling your company and your industry.
Your Business Website URL*
Business Phone*
Industry*
Select the industry that most-closely represents your business
Number of Employees*
Average Sales Velocity*
Average time, in number of days, that it takes to convert a lead to a customer
Annual Revenue*
Considering the last 12 months or fiscal year, how much revenue did your firm generate?
Revenue Goals, Next 12 Months*
What kind of growth do you hope to achieve in the next 12 months?
Top Competitors
Consider competitors that you are either likely to currently lose business to, or those that may threaten your future opportunities.
Competitor URLs*
List the website URLs of 1-5 of your competitors.

Using the 10-Point Scoring Scale
You will be asked to "score" the strength of your capability or capacity on a scale of 1-10. The strength of your business is relative to other companies in your category. You can use the following guide to understand the range and how to use the scale. The lowest number represents a capacity that is completely undeveloped. The highest number represents the unprecedented market leader. Use your best judgement.

Section 1: Momentum
The following questions are related to your motivation for growth.

How important are the following factors in growing your business? Indicate the level of importance on a scale of 0 (least important) to 10 (most important)
1.1 Increase Asset Value*
Improve the value of my business as an asset.
1.2 Improve consistent cashflow*
Increase cashflow to improve financial stability.
1.3 Invest in more people or capacity*
You want to become an industry leader in your category.
1.4 Avoid the Cost of Inaction*
Avoid costs of doing nothing while competitors are improving their competitive abilities.
1 Points*
Section 1 Score*

Section 2: Management
The following questions are related to management processes and effectiveness.

With respect to your business, what is the strength of each factor on a scale of 0-10.
2.1 Written value proposition*
Documented value proposition that clearly explains what makes your company unique, compared to others in your category?
2.2 Monthly KPIs to manage growth*
Monthly utilization of metrics to monitor, measure and manage your growth. (KPIs = Key Performance Indicators)
2.3 Available cashflow or capital to invest*
Available cashflow from operations, retained earnings or access to capital which you can use to invest in growth?
2.4 Known value of a new customer*
Accurate measurement of the financial contribution of a new customer (revenues, gross-margins, etc...)
2.5 Well defined target market(s)*
Specific target customer criteria in terms of company types, industries or other searchable factors.
2 Points*
2 Score*

Section 3: Sales Capacity
The following questions are related to SALES processes and effectiveness.

With respect to your business, what is the strength of each factor on a scale of 0-10.
3.1 Lead management*
Active process for consistently following up on new leads.
3.2 Established lead goals*
Identifying the number of qualified leads that you need to meet your financial objectives.
3.3 Established sales goals*
Identifying the specific number of customers, transactions, or revenues to meet financial objectives.
3.4 CRM System*
Effective use of a CRM system to manage contacts, companies, customers and your pipeline.
3.5 Prospect Lists*
You maintain lists of prospective companies to reach out to for future sales opportunities
Section 3 Points*
Section 3 Score*

Section 4: Opportunity Fit
The following questions are related your market opportunity.

With respect to your company, what is the strength your market opportunities on a scale of 0-10.
4.1 Industry is growing*
Your target market opportunities / or industry, is growing with many opportunities to expand.
4.2 Defined market segments*
Customers can be segmented into sub-groups so that they can be marketed to, according to common: problems, geography, company type, etc...
4.3 Customer loyalty*
Customers are unlikely to switch and they like to stay with current relationships
4.4 Good profit margins*
The strength of your profit margins so that you can leverage profits to reach financial goals.
4.5 Capacity to meet increased demand*
Ability to operationally scale business to meet increased demand.
Section 4 Points*
Section 4 Score*

Section 5: Brand Magnet
The following questions deal with generating brand awareness and traffic.
5.1 Strength of positioning*
How effective do you believe your company's DESIRED positioning is perceived by your customer? In other words, to what extent do customers believe the things you want them to believe about you?
5.2 Volume of traffic and awareness*
To what extent does your brand, through your website and other content channels, generate sufficient traffic or "awareness" to effectively drive the volume of qualified leads and sales opportunities to meet your financial objectives?
5.3 Documented customer personas*
Documented buyer profiles that capture the motivations, problems, and questions your buyers ask at each buying stage.
5.4 Blog Frequency*
Frequency of creating blog articles on your website.
5.5 SEO Strategy*
Effective use of strategies and tactics to promote your content through search engines.
Section 5 Points*
Section 5 Score*

Section 6: Social Activation
The following questions are related to activating prospects through social channels.
6.1 Social reach*
You have enough engaged followers to further business goals.
6.2 Social publishing*
The strength of your ability to leverage engaged social followers to share your content to new potential prospects.
6.3 Social amplification*
The strength of your ability to leverage engaged social followers to share your content to new potential prospects.
6.4 Social metrics and analytics*
Your ability to use technologies to measure social behavior and how each channel contributes value to your business.
Section 6 Points*
Section 6 Score*

Section 7: Conversion Core (Leads)
The following questions are related to qualified lead generation. With respect to your business, what is the strength of each factor on a scale of 0-10.
7.1 Lead volume*
The volume of leads necessary to achieve financial goals.
7.2 Quality of leads*
Quality of leads (fit) to achieve financial goals.
7.3 Downloadable content offers*
Use of content offers ( ebooks, resource guides ) to convert visitors to known contacts.
7.4 Landing Pages & CTAs*
Use of specific web pages, calls-to-actions, and forms to convert visitors to known contacts.
7.5 Lead generation via paid media*
Leveraging paid media, through any digital channel to boost (AMPLIFY) lead generation offers.
Section 7 Points*
Section 7 Score*

Section 8: Customer Acquisition
The following questions are related your closing new opportunities. Sales.

With respect to your business, what is the strength of each factor on a scale of 0-10?
8.1 Advancing leads to sales opportunities*
Sales or sales support team is effective at advancing new contacts (leads) and nurturing them to sales opportunities.
8.2 Follow-up series to advance leads*
Using follow-up methods like email or retargeting to educate and nurture leads, to advance them to sales opportunities.
8.3 Consultation or Trial Offers*
Instead of using "contact us" information, what is the strength fo your effectiveness of using sales consultations or trial offers to convert leads to potential sales opportunities.
8.4 Content: Evidence*
Use of case studies, project profiles or use-cases to demonstrate your experience and capabilities.
8.5 Marketing automation*
Leveraging technology to automate sales and marketing tasks and communications like follow-up emails to improve productivity and personalize experiences for users.
Section 8 Points*
Section 8 Score*

Section 9: Expansion and Loyalty
The following questions are related to expanding existing relationships and retaining customers.
9.1 Customer communications*
The frequency of communications with existing customers to improve the recognition and preference of your brand.
9.2 Volume of referrals*
Generating enough referrals to meet financial objectives.
9.3 Customer satisfaction*
High customer satisfaction, compared to others in your category.
9.4 Customer Lifetime Value (LTV)*
The strength of the long-term profit of a single customer. Maximizing LTV factors-in profit, volume of purchases, and how effectively you retain customers, long-term
Section 9 Points*
Section 9 Score*

Inside Your Growth Score

More than 100 B2B companies have utilized the Growth-Builder Scoring System to "Score-First" and develop powerful insights about their capacity for growth so that they can both understand the strengths which can be leveraged and the gaps which are actively holding back growth.

Your growth consultant is reviewing your information. Check your email for your more information about your results and schedule a meeting to review the entire dataset, analysis and final report.
Potential Points
Total Points
Growth Score*

Growth Score | Diagnostic Assessment

Step 1 of 13

Start Your Score

Terms and Conditions

Business Profile

Top Competitors

Using the 10-Point Scoring Scale

Section 1: Momentum

Section 2: Management

Section 3: Sales Capacity

Section 4: Opportunity Fit

Section 5: Brand Magnet

Section 6: Social Activation

Section 7: Conversion Core (Leads)

Section 8: Customer Acquisition

Section 9: Expansion and Loyalty

Inside Your Growth Score

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