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What's Your Growth Score?

Before you invest time or resources in strategic planning, make sure that you understand your capacity for growth. Growth Score is the only free diagnostic tool that can provide real insights about where you need to focus in 10 minutes or less. 

The 5 Reasons You Need to Know Your Growth Score

  • Score before wasting time or money on analysis or strategic planning
  • Identify the reasons that you're not able to grow your business effectively
  • Prioritize the initiatives that will help you grow the fastest
  • Get everyone on the same page
  • Benchmark your Growth Stage against other B2B companies
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Foundation Stage

There are gaps in your growth-foundation which make it difficult to implement a strategy without the infrastructure to drive the business forward. You need to prioritize building a brand and traffic-generating foundation of content to drive targeted traffic and more qualified leads.

Typical Foundation Stage Priorities

  • Identifying your ideal, target-customer
  • Building a content-driven website foundation
  • Developing lists and databases of prospects
  • Implementing CRM technologies
  • Identifying KPIs and goal setting
  • Buyer-insights research
  • Starting a blog to drive traffic
  • Developing the infrastructure to convert leads
  • Training your team to manage your pipeline
  • Search engine optimization
  • Improving your brand positioning
  • Develop social channels
  • Identifying KPIs and goal setting
  • Email marketing to engage customers
  • Integrating and configuring analytics
  • Determining customer lifetime value
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Developing Stage

You have some of the infrastructure in place, but it’s important to stay vigilant on improving your technical foundation and expanding content that is relevant to the stakeholders who control the buying process. 

Typical Developing Stage Priorities

  • Your foundation is intact
  • Developing topic clusters
  • Configuring marketing automation
  • Implementing lead nurturing campaigns
  • Increasing the number of lead offers
  • Optimizing channels to increase leads
  • Improving employer branding
  • Evaluating customer satisfaction
  • Empowering and training sales team
  • Developing sales processes
  • Retargeting active leads
  • Managing paid ads
  • Developing content for each funnel stage
  • Engaging customers to expand referrals
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Outperforming Stage

Scores over 45% indicate a company that can immediately improve it’s profitability by measuring the entire lifecycle of acquiring customers and optimizing results so that we are effectively increasing performance at every stage.

Typical Outperforming Stage Priorities

  • Optimizing website for conversions
  • Using smart technology to personalize content
  • Optimizing all channels for lead quality
  • Expanding target market opportunities
  • Refining pricing and optimizing profit
  • De-emphasizing least-profitable segments
  • Outreach to influencers and media
  • Search engine optimization
  • Social selling
  • Placing new candidates to improve teams
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Market Leaders

You have some of the infrastructure in place, but it’s important to stay vigilant on improving your technical foundation and expanding content that is relevant to the stakeholders who control the buying process. 

Typical Market Leadership Stage Priorities

  • Enhance market-value of business
  • Explore expansion of business
  • Consider business sale opportunities
  • Recruit superstar employees
  • Protect competitive advantage
  • Deepen customer engagement
  • Focus on client retention
  • Focus on improving customer lifetime value
  • Optimize return on sales and marketing costs
  • Improve sales velocity
  • Improve sales effectiveness

Start Your Score

It's like an MRI for the health of your business.

Start your growth score assessment to bring your executive team inline with the opportunities that you need to leverage and the gaps you need to address to get ahead of your competition.