Customer Lifetime Value Calculator and Resource Guide

Customer lifetime value is an essential “Executive Metric,” because it is a forward measure of all of the future “free cashflows” or profits that you will receive from acquiring a single new customer, discounted in today’s dollars. Download the guide and then use our quick calculator to input different scenarios and calculate your LTV. If you want to dig a little deeper, you can also read more about calculating LTV.

You can use LTV to help you optimize pricing or determine your budget for sales and marketing investments.