Serve as your outsourced, aligned recruiting partner to help you maintain team effectiveness

As an aligned partner, we leverage your technologies and shared methodologies and reporting to manage candidate selection and recruitment to drive cost, quality, efficiency, service, and scalability benefits.

Optimize your content and website so that your targeted prospects can find you on search engines

Conduct keyword and competitive research to evaluate search demand. Develop strategies for creating content and optimizing your website to increase the visibility and engagement with your brand.

Build a database of prospective accounts and key stakeholders

Build a database of targeted accounts with verified emails, stakeholders, titles and phone numbers for sales prospecting. Load and categorize this information in your CRM system.

Consulting engagement to help you refine and select your goals and metrics

Help you determine the value of your customers for budgeting and optimization. Review your trends and help you select the goals, metrics and objectives to drive your growth.

Recruit passive candidates for placement in key positions

Assess employer needs and market-fit of opportunities, then source passive candidates from competitors for placement in essential roles in your company on a contingency basis.

Develop and manage action-driven strategic plans to execute results-focused campaigns

Leverage our proven, Simple, Smart, Strategic (S3) planning process to build a fast-track, minimally-viable plan to create structure and build a foundation of good, disciplined execution.

Develop buyer personas and user-journeys to guide strategies and messaging

Evaluate the stakeholders who are most important in the buying process. Conduct interviews and compile research to develop insights about buyer behavior to inform actionable strategies.

Develop a Growth-Driven website focused on business priorities

Build a foundational website with the core essential elements and add features and content based on business priorities and user-behavior. Continuous testing and development drives faster results.

Develop a compelling value proposition to refine your positioning

Assessment of your category and your capabilities to create alignment around the problems you solve, the customers whom you solve them for, and the reason you’re the only one who…

Create content and design content offers, resources and ebooks

Develop content offers to generate leads. Content offers reflect specific problems your buyer personas need solved. Content offers can be used on landing pages, email correspondence, social and paid media campaigns.

Develop corporate identity systems and documentation to ensure brand consistency

Enhance positioning with logo and system of visual assets that are memorable and relevant to your category. Guidelines for color and typography, stationery, and applications of company marks.

Develop branded collateral materials to explain your products and positioning

Parallel presentation of your value proposition as well as your products and services such as print materials, including brochures, presentations, specification sheets, and digital resources.

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