Branding and Positioning Strategy

strategic SERVICES

Branding and positioning solutions to help you protect your market and stop lesser-quality competitors from winning the opportunities you both compete for.

Differentiating your brand with targeted users and through every stage of the B2B buying process

Everything your customer believes to be true: the quality of your company or your product, the relevance of your brand, and their trust in your promise – all of their perceptions are shaped by a series of interconnected artifacts, messages, and experiences. Despite the best of intentions, the sum of their beliefs creates a reality that either advances your ability to succeed or it holds you back.

Our systematic approach to differentiating your firm is integrated into the inbound marketing process so that our strategies improve preference at every stage of the buyer’s journey. Effective messaging and positioning drives your competitive opportunities and the realistic aspirations of your organization. 

Developing a Compelling Value Proposition

A compelling brand describes who you help and how you’re different from everyone else. We help identify and target the companies and research the personas who drive the buying process to develop effective messaging and positioning statements.

The result is an authentic ( believable ) story with a promise that you can deliver on. Our branding process emphasizes analysis of competing brands in your category, researching for new opportunities, and growth sectors to create a final product that accomplishes both the realization of a new direction and revitalization of your firm.

Brand naming and corporate identity systems

We review your visual identity system to ensure that it is both relevant and differentiated in your category. We make recommendations on visual artifacts such as color, metaphor, messaging, and adaptation of visual themes for different media applications. We deliver a complete corporate system of identity elements so that your brand is positioned consistently, and reinforced at every touch point. 

We can start at any point, from brand naming concepts and legal research for new brands, to logo and complete identity system refinements.

  • Brand naming strategy
  • Logo and identity development
  • Corporate identity guidelines
  • Messaging strategy

Schedule a Free Brand Consultation

Schedule a free consultation and we’ll start a conversation about your business and make specific recommendations to help you improve your results.